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Fixalia

Intelligent Signage in Central Madrid

Fixalia has designed and manufactured Full Color Variable Message Signs integrated into Madrid's most emblematic urban furniture, complying with the strict aesthetic and heritage criteria of the city's historic center. .

Client
Alcala, Madrid
Services
Full Color Variable Message Signs
Panel de mensaje variable Full Color de Fixalia en Madrid

Full Color Variable Message Sign integrated into the Center of Madrid

Fixalia has designed and manufactured Full Color Variable Message Signs (VMS) for urban integration in the Centro Canalejas Madrid environment.

These signs have been adapted to the strict architectural and heritage criteria of the city's historic center.

It was a project developed jointly with engineering, construction, and the Madrid City Council.

20.000+

Daily vehicles

Smart urban signage that has provided real-time information to more than 20,000 vehicles every day.

3

Coordinated agents

A project developed jointly with engineering, construction, and the Madrid City Council.

2019

Execution year

Final construction phase of Centro Canalejas Madrid, one of the capital's most exclusive urban developments.

Starting
Point

In 2019, OHLA faced the final construction phase of Centro Canalejas Madrid, one of the most exclusive urban and commercial developments in the capital.

The project required the installation of informational signs on Alcalá and Sevilla streets, complying with strict aesthetic and urban integration criteria established by the Heritage and Urban Planning Department of the Madrid City Council.

Any signage element had to visually integrate with the aesthetics of the renovated Alcalá street and with the iconic modernist lampposts of the Gran Vía area, without sacrificing the technical performance of a high-performance urban information system.

Highlight

1. Smart urban signage for more than 20,000 daily vehicles, with real-time traffic and parking information.

2. A project developed jointly with engineering, construction, and the Madrid City Council, complying with the Heritage criteria of the historic center.

What we did
from Fixalia

Fixalia developed a fully customized Full Color solution, designed to visually integrate with the aesthetics of the renovated Alcalá street and with the iconic modernist lampposts of the Gran Vía area.

The project combined industrial design, engineering, and smart signage to create a technological element practically integrated into the urban landscape.

  • Paneles Full Color de diseño a medida, que se han adaptado a la morfología y criterios estéticos de los báculos modernistas del entorno de Gran Vía y calle Alcalá.
  • Integración con los sistemas de información de tráfico y aparcamientos del Ayuntamiento de Madrid para ofrecer datos en tiempo real.
  • Coordinación con Patrimonio, Urbanismo, ingeniería y constructora para garantizar el cumplimiento de todos los requisitos técnicos y patrimoniales.

Results

The result was an elegant, functional urban signage solution perfectly integrated into one of Madrid's most representative architectural spaces.

It was a project capable of combining dynamic driver information, traffic management, and high-level urban design in a particularly demanding heritage environment.

This case demonstrated that variable signage technology could adapt to the most sensitive environments from an aesthetic and heritage point of view without compromising its technical performance or its ability to integrate with the city's ITS systems.

  • Perfect integration into the historic urban furniture of Alcalá and Sevilla streets, with no negative visual impact on the heritage environment.
  • Real-time dynamic information for more than 20,000 daily vehicles, improving traffic management and the driver experience at Centro Canalejas Madrid.
  • A replicable model for other smart signage projects in urban environments with aesthetic or heritage restrictions.
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