The Spanish company specializing in Intelligent Transportation Systems (ITS) participated in the international traffic and mobility exhibition held in Amsterdam from March 10 to 13, 2026. At the event, Xmartia presented its cloud platform, Xerpa® Cloud, for managing Variable Message Signs (VMS), sensors, and cameras, while strengthening its strategic alliances in the European market.
Why Fixalia leads in Variable Message Signs (VMS)
Fixalia Group Strengthens Its Position in the European ITS Sector with Xmartia
Xmartia Smart Solutions SLU, a Fixalia Group company with over 15 years of experience in the Intelligent Transportation Systems (ITS) sector, participated in Intertraffic Amsterdam 2026. This event is the world’s leading exhibition for traffic management and mobility technology, held from March 10 to 13 in Amsterdam, Netherlands.
Participation in Intertraffic 2026 marked the official presentation of Xmartia to the international ITS community and served as a key meeting point with clients, distributors, and strategic partners. During the four-day event, the company exhibited its latest innovations in Mobile Solutions, Complete Solutions, and Software, receiving a highly positive reception from visitors and industry professionals.
Introducing Xerpa® Cloud: Advanced Cloud Management for VMS, Sensors, and Cameras
One of the highlights of the event was the presentation of Xerpa® Cloud, Xmartia’s new platform for the centralized management of Variable Message Signs (VMS), traffic sensors, and surveillance cameras. Designed for operators who require a flexible, intuitive, and optimized workspace for dynamic signage management, Xerpa® Cloud is available in both SaaS (Software as a Service) and On-Premise deployment models, adapting to the specific needs of each organization.
This solution responds to the growing market demand for cloud-based tools for the intelligent management of road infrastructure, aligning with the latest trends in digitalization and connectivity within urban and interurban mobility.
Strategic Alliance with Tattile: Distributing Leading LPR Cameras and Lidar/Laser Sensors in Spain
Xmartia also leveraged its presence at Intertraffic 2026 to highlight its distribution division, which includes a commercial agreement with Tattile (www.tattile.com), a leading manufacturer of License Plate Recognition (LPR) cameras and Lidar/Laser sensors for the Spanish market. This collaboration strengthens Xmartia’s portfolio with high-precision vehicle detection and monitoring technology, expanding the capabilities of its ITS solutions for road infrastructure operators.
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Participation in Catalonia T&I Nederland: Promoting Mobility Technologies in Europe
Within the framework of Intertraffic 2026, Xmartia also participated in the Catalonia T&I Nederland event, organized to promote Catalan and Spanish mobility technologies across Europe. The conference, which featured representatives from the Netherlands Ministry of Transport and the City of Amsterdam, was a success in both attendance and impact. It became a unique opportunity for the exchange of knowledge, experiences, and business opportunities between industry companies and European public administrations.
More info about the event: Evento Acció / LinkedIn
Key considerations when choosing traffic information displays for a project
When selecting traffic information displays, the first question should not be how big the display is or how many pixels it has, but rather what operational problem it needs to solve. Providing information on a high-speed motorway is not the same as managing an access road, regulating a toll, signposting a tunnel or deploying temporary equipment on a construction site. Each use case determines the viewing distance, the complexity of the message, the required luminance, the system architecture and maintenance requirements.
It is also worth assessing integration capabilities, the robustness of the equipment, energy efficiency and ease of servicing. In many projects, the total cost depends less on the initial purchase and more on the system’s performance over the years. A display that allows for remote diagnostics, optimised maintenance and reliable message updates usually delivers far greater value than a solution that appears competitive on paper.
For a public authority or concessionaire, the decision must take a long-term view. It is not simply a matter of installing traffic signs, but of implementing a robust, scalable and useful solution to improve driver information, road safety and operational efficiency. If there is no clear link between the sign, the message and day-to-day operations, the investment loses some of its purpose.
Fixalia and Xmartia at Intertraffic 2026: Innovating and Driving Smart Mobility
Intertraffic 2026 provided an exceptional platform for exchanging industry experiences and developing new alliances. Xmartia and Fixalia approached their participation with the confidence gained from over 15 years of offering value-added solutions, demonstrating a clear commitment to driving technological innovation applied to mobility and traffic management.
About Xmartia Smart Solutions
Xmartia Smart Solutions SLU is a Spanish company belonging to the Fixalia Group, specializing in the development and implementation of Intelligent Transportation Systems (ITS). With over 15 years of experience, it offers mobile solutions, software, and hardware for road signage management, traffic control, and urban and interurban mobility.
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